Why Digital Marketing is a good career choice in India?

       

IS DIGITAL MARKETING THE HOT CAREER CHOICE OF THE DECADE ? RESOURCEFIND 

Digital Marketing in Indian economy 2021

Yess …, today having a digital marketing career is a perfect choice in our country India because there are a lot of advantages in this career Digital marketing is also referred to as 'online marketing, internet marketing or web marketing. The term digital marketing has grown in popularity over time. Worldwide digital marketing has become the most common term, especially after the year 2013.

An expert in this industry gets enormous digital marketing jobs. In the near future, there is indeed more scope in digital marketing career. At present, 450 million people are active on the internet. And, day by day users of the internet is rapidly Increasing. In 2020, India will reach 700 million internet users. Hereafter, digital marketing will be dominating the marketing world. As marketing moves into online merchants invest more in the online development business. These factors do need digital marketing experts consistently.

Digital marketing is yet in its budding stage in India. It hasn’t even been a decade since the field has become a full-fledged profession. That is the reason why there is a lot of scope for the same in India.

To begin with Digital marketing is that component of marketing that utilizes internet and online based technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Digital Marketing Channels are system based on the internet that can create, accelerate and transmit product value from producer to a consumer terminal through digital networks. Digital marketing is facilitated by multiple Digital Marketing channels.

Let us see what digital marketing field offers to professionals. Unlike many technical professional fields, digital marketing provides opportunity for many creative people. There are jobs in writing, designing and audio and video production. Developing marketing strategies, solving problems and finding ways to engage audiences requires creative solutions as well.

Digital Marketing strategies may include the use of one or more online channels and techniques(omnichannel) to increase brand awareness among customers.

Most companies are moving towards digital marketing and since marketing is an integral part of the company, the demand for digital marketers is quite high. If you specialize in skills like SEO and SEM which can make a business more profitable, then you can easily land a high-paying job.

In Corporate field, Digital marketing career has brought in new revolutionary changes. New marketing domains is developed with every passing day. Going by the past by the end of 2017, more than 75% of Indian private companies planned to provide digital marketing platform and therefore career opportunities too.

Digital marketing is a wide field and there are plenty of avenues which you can go down if you engage in it. If you want to learn something every day, you can even move up the ranks and become a manager. You can easily find a quality job on your own. All you need is proper training and a creative mind to kickstart your career. Simply put as every marketer spends time on the internet developing digital marketing strategies to attract consumers this is the newer way

At present 450 million people are active on the internet. And, day by day users of the internet are rapidly Increasing. In 2020, India will reach 700 million internet users. Hereafter, digital marketing will be dominating the marketing world as marketing moves into online largely. So merchants would more likely invest in the online development business. These factors do need digital marketer expert’s venture. Digital marketing therefore will evolve as a good career option in India.

People working in digital marketing can earn money sitting at home.  The Government of India is making rapid strides towards digitization in which the youth are expected to get golden opportunities.It hasn’t even been a decade since the field has become a full-fledged profession.

To summarize Digital Marketing is a booming career in India today. In a developing country with a rapid growth economy, a very high significant growth in Digital marketing Industry is expected. The growth in the digital marketing trends is making a very substantial impact on marketing and advertisement sectors too.

 

LET US find out…. Your Ultimate Guide 2021 Why Digital Marketing is a good career choice in India?

Digital Marketing Channels are system based on the internet that can create, accelerate and transmit product value from producer to a consumer terminal through digital networks. Digital marketing is facilitated by multiple Digital Marketing channels. 

Increased pay, clients shelling out more revenues and diverse working profiles are some of the many benefits of a digital marketing career in India. Listing 8 more reasons below for one to pursue this lucrative career. Digital Marketing demand has increased consistently over the last few years.

  

What are the benefits of a good Digital Career in India?

"India has arrived and so has digitalization"

The rules of marketing have changed since Digital Marketing became a prominent method of putting product and services to consumers. Increased pay, clients shelling out more revenues and diverse working profiles are some of the many benefits of a digital marketing career in India.

Listing 8 more reasons below for you to pursue this lucrative career.

Rising Demand

The prime ministers Digital India Campaign has only boosted its awareness.

Training Courses

There are multiple short term digital marketing courses that help you pursue a career in your favourite working profile.

Industry’s Needs

The domain is in dire need of creative working professionals who are re ally good at what they do. It can be anything. Copywriting, UI designing, SEO work, Website designing; take your pick. The industry is vast and needs skilled professionals.

Market Evolution

Brands, in order to sell their products, are looking for heart touching campaigns apart from a good website and active social handles.

Good Remuneration

Companies are willing to pay well because there is a lot of demand and not so much supply. Because there can be nothing better than working what you love and getting a good salary in return too.

 Creative Freedom

You can decide the nature of a campaign, creative or a good creative copy depending upon the nature of your profile. If you want a sense of freedom while working, digital marketing is the way to go.

 Advt. Agencies

An ad agency work with multiple clients. Automobile Brands, Education Leaders, Real estate builders, Restaurant, and the list won’t end.

Work- life balance

Digital Marketing companies tend to have a cool working environment. It also has a lot to do the kind of work they do i.e. funny and creative. One can opt to work for such a company or you can be your own boss, freelancing and working on projects from home. 

Let us see What are the Digital Marketing Skills In Demand? 

Below given are a few of the most in-demand digital marketing skills.

• Video Production & Marketing 
• Paid Media 
• Content Marketing
• Data analytics
• Search-engine-optimization
• Copywriting
• Pay-per-click
• Graphic designing

 

Career Growth of Digital Marketing-A Future Possibility?

For starters, here’s a statistic on the valuation of the digital advertising industry in India over the years

(Source: Statista)

 The digital advertising industry across India had a market size of around 47 billion in 2015, which only went up to have a market size of around 199 billion in the financial year 2020. This figure is projected to go up to 539 billion rupees by the financial year 2024, indicating a massive growth in the digital advertising segment.

This showcases that a lot of money is being pumped into these digital channels today which consequently means that digital marketing activities are being used tremendously. 

To run these activities smoothly, they need highly skilled professionals to look after them. So that’s one positive statistic that indicates a motivating career scope in digital marketing in India.

That’s a whopping number of jobs available in digital marketing. Also, these are just the jobs that have been listed on Naukri, so you can imagine the actual number of job opportunities that exist.

Thus, it is safe to say that that the growth potential of careers in digital marketing in India is very promising and now is the time to get started in this field. 

 

 

Finally A Comprehensive View-Career Opportunities in Digital Marketing

• Digital Marketing Manager
• Search Engine Optimizer:
• Social Media Marketer:
• Content Marketer:
• Email Marketer
• SEM:
• Content Creator for AR- VR
• SEO Specialist for Voice Assistants
• Video Production for newer social media platforms
• Automation Expert
•  Paid Media Specialist

 

Digital Marketing Scenario in India

                                    🌝Happy Learning-Digital Marketing 2021 🌝

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